Strategy. Stories. Growth

Do you need help to grow your business?

We harness science, creativity, and storytelling to more clearly identify - and amplify - what makes you special. We‘re here to turn your vision into a brand that people notice, trust and won’t forget. Drive growth, not just for today but for years to come. 

IGNITE™ your brand now.

We know, most agencies just don’t get it.

Your product is brilliant, but their eyes glaze over when you explain how it works.

You need a team that understands the technology and the proposition, can nail the strategy and tell the right story.

You need an agency that won’t speak to you in clichés, use complexity to appear clever, or sell you vague promises instead of clear results.

If you’re part of Australia’s growing tech, med-tech and advanced manufacturing sectors, you need us.

At Big Brand Theory, we cut the snake oil and get straight to the science.

We deliver branding for high-tech companies that’s scientifically driven, memorable and, above all, profitable.

Not to Big-note ourselves but…

  • "Ahead of an industry expo, we needed to refresh a brand - fast. Grant and Mark uncovered the right insights, and delivered a fit-for-purpose brand strategy. We launched with confidence and generated strong interest and leads."

    Nigel Tunnell-Jones, Marketing & Communications Manager, Provocatus Pty Ltd

  • “Grant has this extraordinary ability to uncover the most distinctive and compelling way to tell a brand story to drive business growth no matter how complex the business”

    Greg Caleo, CEO, Cybermate

  • “Grant helped us rethink everything - brand, message, strategy. His framework gave us the clarity to define a whole new category in AI"

    Deepak Puri, CEO, Intellificial

Ignite Your Brand

Our Proven IGNITE™ Brand Growth Methodology

  • I – Imprint: Embed your brand in memory, everywhere buyers look..

  • G – Growth: Chase new customers, not just loyalty. Growth is reach.

  • N – Noticeability: Be the brand everyone sees, online, offline, everywhere.

  • I – Iconic: Build creative assets nobody can forget, or copy

  • T – Trust: Trust is chemistry and proof, not a tagline.

  • E – Expression: Timely, Relevant, Useful & Entertaining (TRUE) storytelling wins hearts. And deals.

We combine world-leading marketing science from academia (think Ehrenberg-Bass Institute, Sharp, Romaniuk, Ritson, Field & Binet) with our proprietary brand trust diagnostics (Brand Trust Formula 2.1) and apply them clearly and effectively to your business.

Simple frameworks. No fluff. Big results.

Our Big Services

Strategy

  • Brand Growth Action Plan

  • Brand Architecture & Audit

  • Market Research

  • IGNITE Brand Strategy

  • Strategic Marketing Plan

  • AI Marketing Strategies & Training

Stories

  • Media Releases

  • Public Relations & Communications

  • Copywriting & Editing

  • Web copy

  • Content Plans

  • Annual Reports & Whitepapers

  • Tender and Award Submissions

Growth

  • Go-To-Market as a Service

  • Sales & BDM Strategies

  • Fractional / Virtual CMO

  • Brand Activation Programs

  • LinkedIn Campaigns

  • Lead Generation Campaigns

  • SEO / SEM / GenAI Search

See All Services

We’ve Worked With Some Big Names

Our clients grow faster, compete harder, and scale smarter. You could too. Check out our succcess stories here >>>

Success Stories

Want to go Big but start Small?

  • Big Health Check

    Not sure if your brand and marketing is healthy? Take our 8 minute survey, and we’ll send you a FREE diagnostic of your brand - the good, the bad, the ugly and a big plan to put you on the path to big growth

    Answer Survey Here

  • Big Trust Grader

    How trustworthy is your brand? More importantly does your audience trust your brand? Are you sure? Stop guessing and find out - send us your website URL and get your FREE Customer Trust Grading.

    Send URL to get Free Trust Grading

  • Big Growth Simulator

    Know you need to do something about your brand but are unsure of the impact changes will have? We model different growth scenarios based on where your brand needs the most help in this FREE report

    Answer Questions to run Simulation

Let’s Get Our People to Talk to Your People

Are you ready to stop with the smalltime stuff? If you make an appointment, we’ll make big things happen.

Please fill out some info and we will be in touch shortly. Or call Grant Belcher on 0412 646 461